Hills Bros. Coffee Launches Using PURPOD100™ – BPI Certified 100% Compostable Coffee Pods

Hills Bros. Coffee Compostable Video

CHICAGOApril 20, 2016 /PRNewswire/ — American consumers will be introduced to the first certified 100 percent compostable single-serve coffee pod on Earth Day (Friday, April 22) in Chicago.

Hills Bros.® Coffee in certified 100 percent compostable pods officially goes on sale at Chicago retailers such as Jewel, Mariano’s, Copps, Woodman’s, and Pick ‘n Save, as well as online at Amazon.com and shopmzb.com

  • • In 2014 alone, more than 10 billion plastic single-serve cups were thrown into landfills

  • • The PURPOD100™, a coffee package developed by Club Coffee of Canada, is certified to break down in less than 84 days in municipal composting facilities, quickly and safely returning the product to the soil

  • • Certification by the Biodegradable Products Institute (BPI) is what differentiates the new Hills Bros. coffee pods from competitors in the U.S. marketplace

  • • BPI Certified Compostable products have met rigorous independent testing and verification according to scientific standards for compostability

  • • Products or packaging with unverified “biodegradable” and “compostable” claims can be very misleading to the public, as well as municipalities and composting facilities expected to process those materials

  • • The BPI logo, which is displayed on certified compostable products and packaging, includes a unique ID number for each company that can be identified on BPI’s online catalog  (products.bpiworld.org)

  • • Manufactured by Massimo Zanetti Beverage USA, Inc., Hills Bros.® coffee in the innovative PURPOD100 format is compatible with all Keurig® K-Cup® brewers.

  • • Website coffeecomposting.com contains educational videos, household tips, and links to sites about composting; helps consumers search for nearby composting facilities; teaches how consumers can advocate for more composting services in their areas

 

Joe Lamp’l, host of the award-winning PBS series, Growing a Greener World®, discusses a solution to the global issue of single-serve packaging waste – the Earth Day launch of Hills Bros.® Coffee in the world’s first BPI certified 100% compostable single-serve coffee pods.

Joe Lamp’l, host of the award-winning PBS series, Growing a Greener World®, discusses a solution to the global issue of single-serve packaging waste – the Earth Day launch of Hills Bros.® Coffee in the world’s first BPI certified 100% compostable single-serve coffee pods.

 

Hills Bros. ® Coffee will be offering fresh brewed coffee, memorabilia and single-serving samples at four separate sponsored Earth Day events in Chicago (while supplies last):

 

 

About Massimo Zanetti Beverage USA:
Massimo Zanetti Beverage USA is among the nation’s largest coffee roasters, with nationally recognized retail brands including Hills Bros.®, Chock full o’Nuts®, Segafredo Zanetti®, Kauai Coffee®, MJB® and Chase & Sanborn®, as well as proprietary and private label coffee, tea and drink mix for customers in all retail and food service channels throughout North America and around the world.  Massimo Zanetti Beverage USA is part of the Massimo Zanetti Beverage Group, comprised of nearly 50 companies operating in over 100 countries.  www.mzb-usa.com.

Keurig® and K-Cup® are registered trademarks of Keurig Green Mountain, Inc.
PURPOD100™ is a trademark of Club Coffee Company, Inc., used under license.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Massimo_Zanetti_Beverage_USA.mp4