Trend Watch – Single Serve Coffee – Store Brands Magazine

Angelo Campanella, VP of US Channel Development, Club Coffee, speaks about the trends in the Single Serve Coffee Segment in Store Brands online Magazine.

Key Trends Include

– Offer consumer pods that brew as well or better than drip coffee makers

– Focus on sustainability as much of the concern around single serve coffee is the waste associated with it

– Tap into eCommerce where most consumers do their research giving brands the ability to connect better

– Increase in single-serve espresso-based drinks sold at the retail level

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