Mintel, a leading marketing intelligence agency worldwide, took a look at the single serve coffee market in Canada. They spotted the same consumer concerns about waste that spurred development of PURPOD100® and see a positive future for compostable as the right solution.
Canadians’ love affair with coffee will undoubtedly continue, but this relationship need not come with a steep environmental cost. Assuaging environmental concerns can support usage among current single serve converts and perhaps draw in some of those who currently show no interest.
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